The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar IndustryThe New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry
The long-awaited update of Pilzer’ s bestselling The Wellness Revolution Five years ago, economist Paul Zane Pilzer outlined a newly emerging $200 billion industry he called " wellness." Today that business has grown into a $500 billion behemoth packed with entrepreneurial opportunities. The New Wellness Revolution defined " wellness" as an industry and showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease preventi and anti-aging that they were all part of a new revolutionary health movement with potential for incredible profits. Whereas the previous edition was primarily focused on large wellness companies, this new edition includes much more guidance for individual wellness entrepreneurs such as health product distributors, doctors, chiropractors, and other entrepreneurial professionals in the wellness industry. This edition also covers major new trends in wellness, including the phenomenon of " sickness industry" companies such as McDonald’ s and Wal-Mart, making huge investments in fresh foods and organic foods. This new edition offers fully up-to-date and reliable coverage of the state of wellness and all its lucrative possibilities. Paul Zane Pilzer (Park City, UT) is a bestselling author, a multimillionaire software entrepreneur, and a world-renowned economist who has worked for two presidential administrations. Over the past 20 years he has launched or taken public five companies in software, education, and financial services. He is the founder of the two leading companies devoted to empowering American workers to take control of their savings for healthcare andretirement. His previous books include God Wants You to Be Rich (0-684-82532-5), The New Health Insurance Solution (0-471-74715-7) and The Wellness Revolution (0-471-43067-6).